IAPBWB MEMBER DIANA GEORGIEVA –MARKETING MANAGER OF “ORGAHIM” JSC WINS THE PRIZE BRAND MANAGER OF THE YEAR

Sofia, Bulgaria

May 2003

The final ceremony of the contest for Brand Manager of Bulgaria - Year 2003 was held on May 15, 2003 in “Sofia” Hall at Interpred World Trade Center . The contest was organized by the Bulgarian Marketing Association (BAM) and Euro RSCG New Europe Sofia for the 1^st time in Bulgaria with the aim to distinguish the Managers that have succeeded in launching successful brands on the market, have managed with a professional team, etc.

Seven finalists were competing for the Grand Prize of the Bulgarian Marketing Association presenting themselves and their marketing concepts to the audience and a jury of 90 marketing experts, business people and media representatives who voted anonymously to chose the best brand manager. The grand prize Brand Manager of the Year went to Diana Georgieva (“Orgahim” JCS) with the “Leko” paints.

The other competitors were from very well known local and imported brands such as “Tullamore Dew” whisky, “Boliarski hliab”, vodka “Flirt”, products “Palmolive Aromatherapy”, “Playboy” magazine and “Ceiba Pharmacy and Drug Store.”

The winner - Diana was awarded with a special statuette and participation in an International seminar of ”Corporate and Marketing Communications” to be held at University of Warwick (UK).

LEKO brand is well known for paints designed for the Do-It-Yourself market. It has been launched in 2000. Since that time the brand has won the consumer preference (latest market research shows 90% consumer loyalty) and has a stable market position on the local market. LEKO family consists of products for interior and exterior use. LEKO brand is a trade mark of ORGACHIM JSC (www.orgachim.com) - the biggest paint producer in Bulgaria.